User-Generated Content
12 templates in this category
When to use this:
For quick, daily content that shows you're paying attention to your community's organic posts.
Strategy:
The most fundamental UGC template. By simply resharing a customer's post and expressing genuine gratitude, you show you're listening, you value your community, and you encourage more organic mentions.
Template:
When to use this:
When a user shares a particularly clever, effective, or unexpected way they use your product.
Strategy:
This template doubles as social proof and a product tutorial. Highlighting a user's clever or effective use of your product inspires other users and demonstrates its value in a real-world context.
Template:
When to use this:
To launch a campaign designed to generate a large volume of UGC around a specific theme or product.
Strategy:
This template is used to actively generate UGC. By creating a contest with a clear theme and an appealing prize, you can incentivize your community to create and share high-quality content on your behalf.
Template:
When to use this:
To create a powerful visual summary of community engagement for a milestone or 'thank you' post.
Strategy:
The power of volume. By gathering many user photos or comments into a single image, you create overwhelming social proof. It shows that love for your brand is widespread and builds a strong sense of an active, vibrant community.
Template:
When to use this:
For a recurring content series that drives consistent engagement and makes your audience feel heard.
Strategy:
This creates a virtuous cycle of engagement. You pose a question to your community and then reward the best, most insightful, or most creative answer by featuring that user and their response.
Template:
When to use this:
When you receive a powerful testimonial or photo in a private message that deserves a wider audience.
Strategy:
This feels personal and exclusive. Sharing a glowing message from your DMs (always with permission) shows you have deep, one-on-one relationships with customers and that the praise is happening even when it's not public.
Template:
When to use this:
For products in fitness, beauty, home improvement, design, or any industry where visual transformation is key.
Strategy:
This is a highly effective way to show transformation. When a user shares their own before-and-after photos, it provides undeniable proof of your product's results from a trusted, third-party source.
Template:
When to use this:
A must-have for e-commerce brands selling physical products with thoughtful packaging.
Strategy:
To capture and amplify the 'moment of arrival'. Resharing a customer's unboxing video or photo story showcases your product and packaging from an authentic, excited perspective, which builds desire in others.
Template:
When to use this:
To reward and build deep relationships with your most active and valuable community members.
Strategy:
This template elevates a simple reshare into a formal recognition. By anointing a super-fan as a 'Community Ambassador' or 'VIP', you build deep loyalty with that individual and create an aspirational role for other community members.
Template:
When to use this:
For running ongoing hashtag challenges on platforms like TikTok, Instagram, or Twitter.
Strategy:
To drive continued participation in a branded challenge. By regularly featuring great submissions and announcing winners, you gamify the experience and show the community that their efforts are being seen and rewarded.
Template:
When to use this:
When a customer discovers a novel and valuable use for your product that you hadn't anticipated.
Strategy:
This highlights your product's versatility and your company's humility. It shows that you're open to learning from your customers and can even be surprised by their ingenuity, which fosters a collaborative community spirit.
Template:
When to use this:
When a user creates a high-quality piece of content and you can provide extra value by explaining their technique.
Strategy:
This adds a valuable educational layer to UGC. You not only showcase a user's great content but also collaborate with them to explain *how* they made it. This provides immense value to other users who want to create similar content.