Thought Leadership
13 templates in this category
When to use this:
When you have a unique approach that challenges the status quo
Strategy:
You make a strong, almost controversial claim that goes against common wisdom in your space. This piques curiosity and forces people to click to see if you can back it up. It's risky but can generate massive engagement if your product delivers.
Template:
When to use this:
To attract a tribe of users who share your core values
Strategy:
This advanced template elevates your product from a tool to a cause. You take a philosophical stance on how software should be, and position your product as the proof. This attracts a passionate tribe of true fans who share your values (e.g., privacy-first, open-source, brutalist simplicity, no-JS).
Template:
When to use this:
For annual kick-offs, keynote speeches, or foundational blog posts that set the strategic context for the year.
Strategy:
This template provides a comprehensive, high-level overview of the industry's current state, challenges, and future direction. It positions you as a central, authoritative figure with a clear grasp of the bigger picture.
Template:
When to use this:
To establish intellectual property and become known for a specific model or way of thinking.
Strategy:
Introduce a new mental model or framework that helps people think about a complex problem in a new, structured way. This is powerful because you're not just giving an opinion; you're providing a tool for thinking.
Template:
When to use this:
For challenging the foundations of an industry practice and proposing a more logical, modern alternative.
Strategy:
This template deconstructs a topic to its fundamental truths and builds a new, more logical conclusion from scratch. It demonstrates rigorous, independent thinking and challenges long-held assumptions.
Template:
When to use this:
To become the go-to expert on the future of a specific topic, attracting an audience eager for foresight.
Strategy:
This template paints a vivid, detailed picture of what a specific role, industry, or technology will look like in the future. It demonstrates foresight and positions you as a guide to what's coming next.
Template:
When to use this:
To demonstrate a deep, strategic understanding of market dynamics by connecting disparate trends.
Strategy:
This template showcases sophisticated analysis by connecting several seemingly separate trends into one cohesive 'unifying theory.' It helps your audience see the bigger picture and understand the underlying forces at play.
Template:
When to use this:
To lead an important conversation on industry ethics and build a reputation for moral leadership.
Strategy:
This template tackles a complex ethical question facing your industry. By thoughtfully exploring the nuances and refusing to give a simple answer, you position yourself as a conscientious and trustworthy leader.
Template:
When to use this:
To offer a timeless, insightful perspective on a current event by grounding it in historical context.
Strategy:
This template draws a surprising but insightful parallel between a current industry trend and a historical event. This demonstrates a breadth of knowledge and provides a unique, memorable lens for understanding the present.
Template:
When to use this:
To make a bold public statement and rally a specific group around a shared cause or against a common enemy.
Strategy:
This template is a public address to a specific group—the industry, a competitor, a new generation of professionals—advocating for a specific change. It's a bold format that creates a clear 'us vs. them' or 'for the people' narrative.
Template:
When to use this:
To build a strong personal brand and attract an audience that resonates with your core values.
Strategy:
This template shares the core principles that guide your work and life. It's a vulnerable and authentic way to build a deep, values-based connection with your audience.
Template:
When to use this:
To shift your industry's conversation and demonstrate a higher level of strategic thinking.
Strategy:
This template argues that the industry is trying to solve the wrong problem. By reframing the question, you shift the entire conversation and position yourself as a leader who brings strategic clarity.
Template:
When to use this:
To provide timely, strategic advice by connecting broader economic trends to your specific industry.
Strategy:
This template analyzes how broader macroeconomic forces (inflation, interest rates, labor markets) will specifically impact your industry. It shows you're a strategic thinker who understands the full context your business operates in.