Engagement
9 templates in this category
When to use this:
When you want to maximize engagement and comments
Strategy:
This format starts by asking the audience a direct question related to the problem your app solves. It's designed to elicit an immediate mental 'yes' and encourage comments, which boosts the post's visibility in the algorithm.
Template:
When to use this:
To create a friendly, low-pressure invitation to try your app
Strategy:
This is a softer, more conversational version of the 'Problem/Solution' format. It starts with a relatable question ('Ever tried to...') that fosters an immediate connection. It frames the solution as something that makes life 'effortless' and the call-to-action as a friendly 'invitation,' which feels less demanding.
Template:
When to use this:
To generate a high volume of creative comments and inject humor into your content feed.
Strategy:
Leverages humor and creativity. By posting an intriguing photo and asking for captions, you create a fun, low-stakes game that encourages witty comments and high participation.
Template:
When to use this:
To increase post reach and organic audience growth through peer-to-peer tagging.
Strategy:
This template is designed to expand your reach. By asking a question that prompts users to tag a friend, you leverage their network to introduce your brand to new, relevant audiences.
Template:
When to use this:
For quick engagement and gathering simple data points on platforms like Instagram, LinkedIn, or Twitter.
Strategy:
This uses the native poll feature in stories for quick, low-friction engagement. It's a simple binary choice that's easy to answer, leading to high participation rates and valuable data.
Template:
When to use this:
To make your brand feel more transparent and human, turning passive followers into engaged insiders.
Strategy:
This builds on the natural curiosity people have for what happens 'behind the curtain.' By sharing a BTS photo and asking a question, you invite your audience into your world and make them feel like insiders.
Template:
When to use this:
To build anticipation for a reveal and encourage repeat engagement on a single post.
Strategy:
This gamifies your content by creating suspense. You show the beginning of a process and ask your audience to guess the result, encouraging them to comment and then return later to see if they were right.
Template:
When to use this:
To mobilize your community around a shared, simple action, fostering a sense of participation.
Strategy:
This template fosters participation by issuing a simple, fun, and non-intimidating challenge to your community. It's about shared experience and collective action.
Template:
When to use this:
To spark strategic discussions and make your audience feel like valued experts.
Strategy:
This flips the script by asking your audience for their expertise. By presenting a hypothetical scenario and asking for advice, you make your audience feel valued and respected, turning your comments section into a helpful forum.