Targeted Marketing
9 templates in this category
When to use this:
When targeting a specific profession or community
Strategy:
This is a highly targeted approach. Instead of speaking to everyone, you call out a specific community or job title directly. This makes them feel seen and understood, dramatically increasing the chances they'll pay attention.
Template:
When to use this:
To create highly relevant ads and content for specific industry verticals like legal, healthcare, real estate, etc.
Strategy:
This template speaks directly to a specific industry vertical, using their language and acknowledging a niche pain point they face. This shows a deep understanding of their world and immediately builds credibility.
Template:
When to use this:
To target decision-makers or end-users based on their specific job function.
Strategy:
Instead of targeting a company, this targets a specific job title within it. It focuses on the unique challenges and goals of that role, making the solution feel like a personal career upgrade.
Template:
When to use this:
For targeting users of specific complementary or competing technologies with integration or replacement messaging.
Strategy:
This hyper-targeted template calls out users of a specific, complementary software. It positions your product as the 'missing piece' that enhances the tools they already use and love.
Template:
When to use this:
To appeal to the SMB market by focusing on affordability, simplicity, and empowerment.
Strategy:
This template speaks directly to the struggles and mindset of small business owners or solopreneurs. It positions your product as an affordable, easy-to-use solution that helps them compete with larger companies.
Template:
When to use this:
For B2B campaigns targeting large companies with over 500 employees.
Strategy:
This template targets large organizations by speaking their language. It focuses on the key concerns of enterprise buyers: security, scalability, compliance, and integration.
Template:
When to use this:
For location-based ad campaigns or posts trying to build brand presence in a specific geographic market.
Strategy:
This template creates an instant connection by calling out a specific location. It can be paired with a local event, a local pain point, or simply used to make a global brand feel more local and relevant.
Template:
When to use this:
For retargeting ads shown to users who have visited your website but have not converted.
Strategy:
This is for warm leads who have already shown interest. The copy acknowledges their previous action and provides a gentle nudge or a special offer to encourage them to take the next step.
Template:
When to use this:
For ad campaigns targeting 'lookalike audiences' based on the characteristics of your existing customers.
Strategy:
This template is designed for 'lookalike' ad campaigns. The copy speaks to the shared traits or goals of your best customers, aiming to resonate with new prospects who have similar characteristics.