Hype & Launch
13 templates in this category
When to use this:
For a dramatic launch day post that builds suspense
Strategy:
This template uses suspense to capture attention. The short, punchy opening and the use of line breaks create a 'drumroll' effect in a fast-scrolling feed. It makes the introduction of your app feel like a significant event, prompting people to pause and see what's being revealed.
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When to use this:
To drive urgency and create an exclusive feel for your launch
Strategy:
This leverages the powerful psychological trigger of FOMO (Fear Of Missing Out). By framing your launch as a limited opportunity, you create urgency and make users feel like they're joining an exclusive 'insider' group. This converts passive interest into immediate action.
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When to use this:
The primary announcement post on launch day across all your social media channels.
Strategy:
This is the classic, direct, and essential launch day post. Its goal is to clearly and excitingly announce that the product is now available to the public and to provide a single, clear call to action.
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When to use this:
The dedicated post for your Product Hunt launch day to rally community support.
Strategy:
This template is specifically tailored for launching on Product Hunt. It includes a direct ask for support from the community, acknowledges the platform's importance, and often includes a special offer for the PH community.
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When to use this:
The perfect launch post after a transparent 'build in public' journey to reward and activate your followers.
Strategy:
This is the culmination of a 'build in public' journey. It rewards your followers who have been part of the story and provides instant credibility by showing a history of dedication and transparency.
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When to use this:
To create a spike in sales and conversions during the launch period.
Strategy:
This template uses urgency to drive immediate sign-ups on launch day. By providing a compelling, time-sensitive offer, you encourage people who are 'on the fence' to take action now rather than later.
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When to use this:
For mission-driven companies who want to attract a community of users who believe in their cause.
Strategy:
This template connects your product launch to a larger, more meaningful mission. It appeals to customers who want to support brands that align with their values and elevates your product from a tool to a cause.
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When to use this:
When you have one killer feature that is visually impressive and easy to understand.
Strategy:
This template focuses the launch on a single 'wow' moment. By showcasing your most impressive feature in a short, compelling video or GIF, you can grab attention and communicate your product's core value instantly.
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When to use this:
For a founder with a strong personal brand to activate their network on launch day.
Strategy:
This is a vulnerable and direct ask for help from the founder. It leverages the personal connection they've built with their audience and humbly asks for their support on a critical day.
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When to use this:
As the launch day follow-up to a pre-launch campaign that focused on a specific problem.
Strategy:
This template serves as the payoff to an earlier 'intrigue' post. It directly references the pain point you previously highlighted and presents your product as the long-awaited, definitive solution.
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When to use this:
When you have strong testimonials or well-known beta testers you can feature on day one.
Strategy:
This template launches with immediate credibility by showcasing early adopters or testimonials from beta users. It reduces risk for new customers by showing that other respected people or companies are already on board.
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When to use this:
A visually compelling and highly shareable format for launch day on platforms like Twitter and LinkedIn.
Strategy:
This popular meme format tells a powerful story of progress in a visually compelling way. It contrasts the humble beginnings with the polished final product, celebrating the journey and the effort involved.
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When to use this:
To create a positive, grateful, and community-focused atmosphere on launch day.
Strategy:
This template frames the launch through a lens of gratitude. It thanks everyone who was part of the journey—beta testers, early believers, teammates—making them feel appreciated and part of the success.