Developer Tools
2 templates in this category
When to use this:
When targeting developers with a tool that solves a specific technical pain point
Strategy:
This goes beyond a generic 'problem-solution' by getting into the nitty-gritty of a technical frustration. It uses developer-specific language to create a powerful 'I know that exact pain!' moment. This hyper-specific empathy builds instant rapport and positions your tool as a solution made by a true peer.
Template:
When to use this:
For launching an API, library, or framework for other developers
Strategy:
This is for launching a product that isn't a standalone app, but a component for other developers to use (API, library, framework). The focus is not on what your app does, but on what other people can now build. It sells empowerment and possibility, positioning your product as the perfect tool for their next project.