How It's Made
15 templates in this category
When to use this:
Perfect for a product launch or announcement to show the origin and journey of the final product.
Strategy:
This classic template visually tells the entire creation story in a single, powerful image or a two-slide carousel. It instantly communicates the journey from a simple idea to a tangible product, creating a strong sense of craftsmanship.
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When to use this:
To highlight the premium quality of your product by focusing on its constituent parts.
Strategy:
This template focuses on the quality of a single ingredient, material, or line of code. By explaining why you chose that specific component, you build a narrative of quality and obsession with detail.
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When to use this:
For visually demonstrating the effort and complexity behind a product in a short, engaging video.
Strategy:
A highly engaging and visually satisfying format. The time-lapse condenses a long and complex process into a short, shareable video, making the hard work understandable and impressive.
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When to use this:
To build a human connection with your audience and showcase the expertise behind your brand.
Strategy:
This template humanizes your brand by putting a face to the product. It tells the story of the skilled person behind the creation, building an emotional connection and highlighting the human effort involved.
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When to use this:
To tell a compelling story of innovation and perseverance behind a key product feature.
Strategy:
This template builds trust and creates a compelling narrative by revealing a problem encountered during development and the 'aha!' moment that solved it. It shows resilience and innovation.
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When to use this:
To build respect and authenticity by showcasing the hard, unglamorous work behind the scenes.
Strategy:
This template builds respect by showing the raw, unfiltered, and often tedious work that goes into creation. It counters the polished perfection seen elsewhere and highlights the authentic effort required.
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When to use this:
To explain the reasoning behind a specific feature, reinforcing brand values and thoughtfulness.
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This template reveals the 'why' behind a specific design or feature choice, especially when a different option was available. It demonstrates thoughtfulness and reinforces your brand's core values.
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When to use this:
To educate customers on the thoughtful design and complexity of your product.
Strategy:
Using a carousel format, this template deconstructs the product into its core components or layers, like a blueprint. It educates the audience about the complexity and intelligent design of the product.
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When to use this:
To announce a new feature that originated from customer feedback, fostering community and loyalty.
Strategy:
This template powerfully demonstrates that you listen to your audience. It shows how a piece of customer feedback was directly translated into a new feature or product improvement.
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When to use this:
For artisan brands and makers of physical goods to create a rich, sensory narrative around their craft.
Strategy:
This template is for physical products and focuses on the sensory details of the creation process. It uses evocative language to describe the sights, sounds, and smells of the workshop, creating a rich, immersive story.
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When to use this:
To show the care and attention that goes into the final stages of production and shipping.
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This template shows the final steps of the process: quality control, packaging, and shipping. It creates a sense of personal care and anticipation, bridging the gap between creation and delivery.
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When to use this:
For software companies to share an authentic, humorous, and relatable look at the development process.
Strategy:
Specifically for software, this template humanizes the abstract process of coding by showing real, often humorous or tired, commit messages. It gives a raw, authentic peek into the developer's journey.
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When to use this:
To create a mesmerizing and authentic piece of content that highlights a specific, satisfying step.
Strategy:
This template uses a short, uncut video clip of one specific, satisfying part of the creation process. The lack of edits makes it feel real, raw, and authentic, building trust and fascination.
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When to use this:
To showcase your company's commitment to iterative improvement and user-centered design.
Strategy:
This template shows the iteration of a single feature or design element, from its ugly first version to the polished final product. It demonstrates a commitment to refinement and user experience.
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When to use this:
To build credibility and give a behind-the-scenes look at the professional tools used in your process.
Strategy:
This template showcases the specific tools (physical or digital) used to create your product. It builds credibility by associating your brand with other high-quality tools and gives a peek into your professional setup.