Jargon Busting
10 templates in this category
When to use this:
The go-to format for explaining any technical term to a non-technical audience.
Strategy:
This is the classic jargon buster. It makes a complex or abstract term instantly understandable by comparing it to a simple, familiar concept. The goal is to create an 'aha!' moment for the audience.
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When to use this:
For breaking down highly complex, intimidating topics into their absolute simplest form.
Strategy:
This template takes simplification to the extreme. The goal is to explain a concept in such basic terms that a child could understand it. This builds trust by making your brand appear approachable and genuinely helpful.
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When to use this:
When a term is frequently confused with another related concept.
Strategy:
Clarity often comes from contrast. This template defines a term by explicitly stating what it is and, just as importantly, what it is often mistaken for. This clears up common misconceptions.
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When to use this:
Ideal for explaining process-oriented or technical terms that are best understood through a story.
Strategy:
Abstract concepts become concrete when tied to a real-world scenario. This template explains a term by walking the audience through a practical example of how it is used.
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When to use this:
When you need to explain a group of related terms and their relationship to each other.
Strategy:
Sometimes, terms are confusing because they exist in a group of similar words. This template tackles a small cluster of related jargon, explaining how they differ and work together.
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When to use this:
Perfect for visual platforms to explain a multi-faceted term piece by piece.
Strategy:
This template uses a series of images in a carousel to build a visual metaphor for a complex term. It's highly engaging and effective for visual learners and platforms like Instagram.
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When to use this:
When you want to not only define a term but also persuade your audience of its importance.
Strategy:
This template goes beyond defining a term and directly answers the audience's unspoken question: 'What's in it for me?'. It connects the jargon to a tangible benefit or outcome.
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When to use this:
Specifically for defining and clarifying industry-specific acronyms.
Strategy:
Acronyms are a major source of confusion. This template tackles them head-on, not only spelling them out but also explaining what they mean in simple terms.
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When to use this:
For terms with an interesting backstory that can add depth and richness to your content.
Strategy:
Understanding the origin of a term can provide deep context and make it easier to remember. This template tells a brief story about where the jargon came from.
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When to use this:
To boost engagement and make learning a new term more fun and interactive.
Strategy:
This template engages the audience by turning the explanation into a simple quiz. It piques curiosity and makes the learning process more interactive and memorable.