Community Building

2 templates in this category

Us vs. Them / Common Enemy

Community Building

When to use this:

When you want to position against established competitors

Strategy:

This template unites your audience against a shared frustration or a large, impersonal competitor. It positions your app as the champion for the user. It's powerful because it creates an immediate sense of community and shared purpose.

Template:

Tired of [Big Competitor's] clunky interface and high fees? Or wrestling with [frustrating old way of doing things]? I was too. That's why I built [App Name]. It's a [category] tool that finally lets you: ✅ [Benefit 1 - The thing they can't do with the enemy] ✅ [Benefit 2 - How it's simpler/faster/cheaper] ✅ [Benefit 3 - The aspirational outcome] Stop [pain point caused by the enemy]. Start [positive outcome with your app]. See the difference for yourself: [Link]

Build in Public: Final Chapter

Community Building

When to use this:

The perfect launch post after a 'build in public' journey

Strategy:

This template is the culmination of a 'build in public' journey. It rewards your followers who have been part of the story and provides instant credibility to newcomers by showing a history of dedication and transparency. It frames the launch not as a cold start, but as a shared victory.

Template:

After [Number] days of building in public, countless lines of code, and amazing feedback from this community... it's here. What started as a simple idea to [solve initial problem] has finally become [App Name]. I've shared the highs, the lows, and the pivots. Now, I'm excited to share the result. Introducing [App Name]: [One-line pitch focusing on the final, polished value prop] Thank you to everyone who followed along. You're a huge part of this. It's live now on Product Hunt & a free trial is waiting for you: [Link]