Core Marketing
11 templates in this category
When to use this:
A reliable formula for almost any product launch
Strategy:
A cornerstone of marketing. This format works by first evoking a familiar pain point (Problem), making the audience think, 'Yes, I hate that!' It then presents your app as the tailor-made cure (Solution). This creates a logical and compelling reason for them to take the next step (Call-to-Action).
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When to use this:
For landing pages, email campaigns, and ads where you need to create a strong emotional hook and present a clear solution.
Strategy:
This is a classic, powerful copywriting formula. You state the problem, make the reader feel the pain of that problem more acutely (agitate), and then present your product as the definitive solution.
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Essential for product pages, feature announcements, and sales materials to translate features into compelling benefits.
Strategy:
This foundational marketing principle shifts the focus from what your product *is* to what your product *does for the customer*. It translates technical features into desirable, emotional outcomes.
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When to use this:
For overcoming specific objections on sales pages, in FAQ sections, or in direct sales conversations.
Strategy:
A classic sales and communication technique that builds rapport and overcomes objections. It validates the customer's feelings, shows you relate to them, and then gently guides them to your solution.
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When to use this:
For limited-time promotions, product launches, and special offers to drive immediate sales.
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This template uses powerful psychological triggers to drive immediate action. By creating a time-based (urgency) or quantity-based (scarcity) limitation, you combat procrastination and encourage decisive action.
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A crucial element for homepages, landing pages, and pricing pages to build credibility and trust.
Strategy:
This builds trust and reduces perceived risk by showing that many other people are already using and loving your product. It leverages the psychological principle that people are more likely to do something if they see others doing it.
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When to use this:
As the foundational messaging for your homepage headline, ad copy, and all marketing materials.
Strategy:
This is the most fundamental marketing message. It's a clear, concise statement that explains how your product solves a customer's problem, what the benefits are, and what makes you different from the competition.
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A critical element for checkout pages and sales pages to increase conversion rates.
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This template removes the final barrier to purchase: fear. By offering a strong, clear guarantee, you take all the risk off the customer and place it on yourself, which demonstrates immense confidence in your product's value.
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When to use this:
For optimizing the copy on all primary call-to-action buttons to increase click-through rates.
Strategy:
This template reframes your Call to Action (CTA) button. Instead of a generic command like 'Sign Up,' you use benefit-oriented language that describes the value the user will get by clicking.
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When to use this:
For ads, landing pages, and social media posts to attract your ideal customer profile and repel the wrong ones.
Strategy:
This template filters your audience by speaking directly to your ideal customer persona. It makes them feel seen and understood, while gently telling everyone else that this product may not be for them.
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When to use this:
For persuasive storytelling in long-form sales pages, blog posts, and video scripts.
Strategy:
This sophisticated copywriting technique goes one level deeper. It doesn't just state the benefit; it explains the emotional outcome of that benefit, connecting your product to a more profound human desire.