Simplification
11 templates in this category
When to use this:
When your app simplifies a complex process from bigger tools
Strategy:
This is for when your app does one thing really well that a much larger, more complex software (like Adobe, Salesforce, Notion, etc.) also does, but in a clunky way. You are selling simplicity and focus.
Template:
When to use this:
To explain a complex idea in a simple, memorable way
Strategy:
This template makes a complex problem and your novel solution instantly 'click' in the user's mind. By comparing your product to a simple, familiar concept, you bypass technical jargon and create a memorable and highly shareable hook. It positions you as a clever, creative thinker.
Template:
When to use this:
To clearly state your product philosophy and differentiate from larger, more complex competitors.
Strategy:
This template champions the philosophy of focused excellence over feature bloat. It positions your product as a master of one craft, which builds trust and appeals to users tired of overly complex, 'do-everything' tools.
Template:
When to use this:
When your product drastically simplifies a known, multi-step, and tedious process.
Strategy:
This template visually and textually demonstrates a dramatic simplification of a common workflow. By showing the frustrating 'before' and the elegant 'after,' you make the value of your solution instantly obvious.
Template:
When to use this:
To educate your audience on a complex topic while demonstrating your brand's commitment to clarity and simplicity.
Strategy:
This builds trust by taking a complex, jargon-heavy topic from your industry and explaining it in plain English. It positions you as a confident, helpful teacher who doesn't need to hide behind buzzwords.
Template:
When to use this:
To explain your minimalist product philosophy and appeal to users who appreciate elegant, simple design.
Strategy:
This is a contrarian take on product development. It argues that true genius isn't in what you add, but in what you bravely remove. It champions minimalist design and ruthless prioritization.
Template:
When to use this:
To communicate the feeling and psychological benefit of using your simple product through a strong visual metaphor.
Strategy:
This template uses a powerful, relatable metaphor to explain the benefit of your product. It compares the chaos of complex software to a messy desk, and your solution to a clean, organized workspace.
Template:
When to use this:
To explain why your product has fewer options than competitors, framing it as a benefit, not a weakness.
Strategy:
This template highlights a sophisticated form of simplicity: making opinionated choices on behalf of the user. It shows that you've done the hard work of figuring out the best setup, so your users don't have to.
Template:
When to use this:
To create a relatable case study or testimonial focused on the theme of liberation from complexity.
Strategy:
This template uses a classic narrative structure to tell the story of a customer who found freedom by switching from a complex tool to your simple solution. It's a relatable story of liberation.
Template:
When to use this:
To proactively address feature comparisons with competitors and frame your product's focus as a strength.
Strategy:
This contrarian template defines your product by what it proudly *lacks*. It's a confident way to turn potential feature gaps into a statement of focus and purpose, filtering for the right kind of customers.
Template:
When to use this:
When you have a feature that automates a highly complex task down to a single action.
Strategy:
This template makes a bold and highly desirable promise of extreme simplicity. The idea of achieving a complex outcome with a single click is a powerful hook that embodies the ultimate user-friendly experience.