Credibility
2 templates in this category
Social Proof & Momentum
CredibilityWhen to use this:
When you have early traction or notable users to leverage
Strategy:
This template leverages two powerful psychological principles: Social Proof and FOMO (Fear Of Missing Out). By starting with tangible numbers, you establish immediate credibility. Mentioning that you're already 'trusted by' others reduces the risk for new users to try your app.
Template:
30 days, 1,000+ users, and countless cups of coffee later...
I'm thrilled to launch [App Name]!
[1-sentence value prop]
Already trusted by [notable users/companies].
Join the movement: [link]
The Shocking Statistic
CredibilityWhen to use this:
When you have a powerful statistic to highlight the importance of the problem you solve
Strategy:
This format grabs attention by grounding the problem in cold, hard data. It hooks the reader with a surprising statistic that makes the problem feel significant, widespread, and urgent. This immediately gives your solution more weight and authority.
Template:
Did you know that the average person wastes [Number] hours per week on [inefficient task]?
That's [equivalent number] workdays a year, gone.
This statistic shocked me, so I decided to build the solution.
[App Name] is a tool designed to reclaim those hours. It helps you [core function] in a fraction of the time.
Stop being a statistic. Start being more effective.
See how much time you can save: [Link]