Authenticity

2 templates in this category

The Reluctant Founder

Authenticity

When to use this:

To connect with communities that value indie-making and authenticity

Strategy:

This approach builds trust through vulnerability and authenticity. By admitting you were hesitant to release your app, you come across as genuine and passion-driven, not just profit-motivated. It frames the product as a carefully crafted solution born from a real need.

Template:

I'm finally publishing my first app to solve my problem. I wasn't sure about releasing it because I initially made it only for my own use case. It's only for people who want to [achieve a specific goal] without [common complication]. It's not another [common but ineffective solution]. It's an assisted process to help you [core value proposition]. [Link]

Behind the Curtain

Authenticity

When to use this:

To show the craftsmanship and hard work behind your product

Strategy:

This template builds a deep sense of appreciation and trust by sharing the process of creation. You're not just showing the final product; you're revealing the hard work, the dead ends, and the 'aha!' moments that led to it. This makes your product feel less like a commodity and more like a piece of craftsmanship.

Template:

Ever wonder what it takes to build an app from scratch? It's not always pretty. For [App Name], it meant: • [Number] discarded designs • [Number] hours hunting down one impossible bug • And one huge breakthrough moment with [describe the moment] After all that, I'm incredibly proud of the result. Introducing [App Name]: A tool that feels simple because we obsessed over every complex detail. [Image/video collage of early sketches, whiteboard sessions, or code] See the final product of our journey: [Link]