Storytelling
28 templates in this category
When to use this:
To build an emotional connection and make your launch memorable
Strategy:
Humans are hardwired to respond to stories. This template creates a mini-narrative with a clear beginning (a problem), a middle (the effort to solve it), and an end (the reveal of the solution). This makes the announcement more memorable and emotionally engaging.
Template:
When to use this:
To create an inspiring narrative around your product's creation
Strategy:
This format connects your product to a story of personal growth and transformation. It follows the classic 'Hero's Journey' arc: you faced a struggle, embarked on a challenge, and emerged victorious with a solution to share. This makes your story inspiring.
Template:
When to use this:
Essential for your 'About Us' page, first pitch deck slide, and as a go-to story for interviews and podcasts.
Strategy:
This is the foundational story. It answers the 'why' behind your company, connecting the product to a personal struggle and a passionate mission. It humanizes the brand and builds a strong, authentic foundation.
Template:
When to use this:
For creating compelling case studies, testimonials, and sales narratives that focus on the customer's success.
Strategy:
This template makes your customer the hero of the story, not your brand. Your brand is positioned as the wise guide who gives the hero the tool or plan they need to succeed. It's a powerful, customer-centric narrative.
Template:
When to use this:
For differentiating your startup against large, established incumbents.
Strategy:
This classic underdog story positions your small, agile company against a large, slow, and impersonal competitor. It rallies support and creates an emotional connection with an audience that loves to root for the little guy.
Template:
When to use this:
To create content around a new or existing feature, explaining the innovation and thought process behind it.
Strategy:
This template tells the story of a specific innovation. It takes your audience inside the moment of breakthrough, revealing the creative process and the 'why' behind a key feature, which builds appreciation for the product's design.
Template:
When to use this:
To explain the history of a revamped feature or to build trust after a public mistake.
Strategy:
This is a vulnerable and powerful story arc. By openly sharing a failure, you build trust. By explaining the lesson you learned, you show wisdom. By describing how you fixed it (redemption), you prove your commitment.
Template:
When to use this:
For creating powerful, emotionally resonant testimonials and social media posts.
Strategy:
Instead of talking about 'customers' in the abstract, this template zooms in on one specific person's story. Making it personal and detailed makes it far more relatable and emotionally resonant than broad generalizations.
Template:
When to use this:
To explain a complex service, process, or value proposition in a simple and memorable way.
Strategy:
This template explains a complex process or value proposition by framing it as a simple, relatable journey or metaphor. This makes abstract concepts easy to grasp and highly memorable.
Template:
When to use this:
For telling a dramatic and focused story about a key turning point in your company's history.
Strategy:
This is a classic narrative hook that creates immediate intrigue. It focuses on a single, pivotal day that acted as a turning point for your company, product, or a customer.
Template:
When to use this:
For mission-driven companies to tell a powerful story about their indirect, positive impact on the world.
Strategy:
This template tells a story that demonstrates the second- and third-order effects of your product. It shows that your impact goes far beyond the initial user, creating a much larger and more meaningful narrative.
Template:
When to use this:
To highlight your brand's commitment to quality, craftsmanship, and user experience.
Strategy:
This template focuses on a tiny, almost-missed detail in your product or process that makes a huge difference. It showcases an obsession with craft and a deep understanding of user needs.
Template:
When to use this:
For highly aspirational marketing copy on landing pages and in email campaigns.
Strategy:
This template tells a story from the perspective of the user's future self, looking back with gratitude. It's a powerful way to paint a picture of transformation and connect with the customer's aspirations.
Template:
When to use this:
To add depth and an authentic backstory to polished-looking photos of success.
Strategy:
This template uses a compelling image as a starting point, but then reveals the hidden story behind it. It adds depth and context to a visual, turning a simple picture into a powerful narrative.
Template:
When to use this:
To create content around a new or existing feature, explaining the innovation and thought process behind it.
Strategy:
This template tells the story of a specific innovation. It takes your audience inside the moment of breakthrough, revealing the creative process and the 'why' behind a key feature, which builds appreciation for the product's design.
Template:
When to use this:
To explain the history of a revamped feature or to build trust after a public mistake.
Strategy:
This is a vulnerable and powerful story arc. By openly sharing a failure, you build trust. By explaining the lesson you learned, you show wisdom. By describing how you fixed it (redemption), you prove your commitment.
Template:
When to use this:
For creating powerful, emotionally resonant testimonials and social media posts.
Strategy:
Instead of talking about 'customers' in the abstract, this template zooms in on one specific person's story. Making it personal and detailed makes it far more relatable and emotionally resonant than broad generalizations.
Template:
When to use this:
To explain a complex service, process, or value proposition in a simple and memorable way.
Strategy:
This template explains a complex process or value proposition by framing it as a simple, relatable journey or metaphor. This makes abstract concepts easy to grasp and highly memorable.
Template:
When to use this:
For telling a dramatic and focused story about a key turning point in your company's history.
Strategy:
This is a classic narrative hook that creates immediate intrigue. It focuses on a single, pivotal day that acted as a turning point for your company, product, or a customer.
Template:
When to use this:
For mission-driven companies to tell a powerful story about their indirect, positive impact on the world.
Strategy:
This template tells a story that demonstrates the second- and third-order effects of your product. It shows that your impact goes far beyond the initial user, creating a much larger and more meaningful narrative.
Template:
When to use this:
To highlight your brand's commitment to quality, craftsmanship, and user experience.
Strategy:
This template focuses on a tiny, almost-missed detail in your product or process that makes a huge difference. It showcases an obsession with craft and a deep understanding of user needs.
Template:
When to use this:
For highly aspirational marketing copy on landing pages and in email campaigns.
Strategy:
This template tells a story from the perspective of the user's future self, looking back with gratitude. It's a powerful way to paint a picture of transformation and connect with the customer's aspirations.
Template:
When to use this:
To add depth and an authentic backstory to polished-looking photos of success.
Strategy:
This template uses a compelling image as a starting point, but then reveals the hidden story behind it. It adds depth and context to a visual, turning a simple picture into a powerful narrative.
Template:
When to use this:
For a powerful, inspiring founder story that shows resilience and a drive to solve real-world problems.
Strategy:
This template reframes a negative personal experience (like being ghosted) into the ultimate motivation for building something successful. It's an empowering narrative of turning pain into productivity and proving doubters wrong.
Template:
When to use this:
For a lighthearted and memorable launch post on social media that aims for high engagement and shareability.
Strategy:
This template uses humor and self-awareness to tell the origin story. By admitting the motivation was a little 'petty,' it makes the founder highly relatable and the story memorable and shareable.
Template:
When to use this:
To frame your product as an elegant, logical solution to a widely recognized process problem.
Strategy:
This template focuses on the intellectual 'aha!' moment that came from a frustrating experience. It's less about the emotional aspect of being ghosted and more about identifying a broken process that needed a simple, elegant solution.
Template:
When to use this:
Perfect for launching on communities like Product Hunt, Indie Hackers, or Reddit, where authenticity is highly valued.
Strategy:
A classic indie hacker narrative. It emphasizes that the app was born from a genuine personal need, which builds authenticity and trust. The story positions the founder as a peer to the audience.
Template:
When to use this:
For building a passionate community around a shared value or frustration and positioning your brand as a leader.
Strategy:
This template elevates the personal story into a broader mission. It's not just about one instance of being ghosted; it's about fighting against the unprofessionalism of poor communication everywhere. It turns a product into a movement.