Intrigue & Big Reveal
12 templates in this category
When to use this:
For the very first post in a launch sequence to create a powerful, mysterious hook.
Strategy:
This template uses a short, cryptic statement to create maximum curiosity. By hinting at a major change without giving any details, you encourage speculation and make your audience lean in, wanting to know the secret.
Template:
When to use this:
For a founder to personally announce an upcoming launch, building anticipation with their audience.
Strategy:
A classic founder-led tease. It builds anticipation and a personal connection by alluding to a secret project that has required significant time and effort. It frames the reveal as the culmination of a long journey.
Template:
When to use this:
To build hype by reminding your audience of a painful problem right before you reveal your solution to it.
Strategy:
This template states a well-known, frustrating problem that everyone in your audience experiences, and then hints that a solution is finally coming. It builds desire by focusing on the pain before revealing the cure.
Template:
When to use this:
To tease a product that offers a truly disruptive or game-changing benefit.
Strategy:
This template poses a provocative 'What if...' question that hints at a radical new possibility. It sparks the audience's imagination and makes them desperate to know the answer, which your product will provide.
Template:
When to use this:
For a multi-day social media campaign leading up to a major product launch or announcement.
Strategy:
A classic multi-post campaign that builds suspense and momentum over several days. Each post increases the anticipation and serves as a reminder of the upcoming reveal.
Template:
When to use this:
When you are launching a truly innovative product that will surprise people.
Strategy:
This uses slightly hyperbolic language to suggest that what you're about to reveal is almost unbelievable. The bold claim creates intense curiosity and sets high expectations for the announcement.
Template:
When to use this:
To engage a technical or highly dedicated audience and generate organic, fan-led buzz.
Strategy:
This template is for engaging your most dedicated fans. By releasing a cryptic puzzle or message, you turn your launch into a game. The community works together to solve it, generating a huge amount of buzz before the official reveal.
Template:
When to use this:
When your product creates a new category or has a very unique position in the market.
Strategy:
This template builds intrigue by defining your reveal by what it *isn't*. By ruling out the obvious categories, you make your audience wonder what it could possibly be, setting the stage for a unique positioning.
Template:
When to use this:
For a minimalist, confident tease that generates speculation and conversation.
Strategy:
This is an act of extreme minimalism. By dropping a single, powerful, and slightly ambiguous word, you let your audience's imagination run wild, creating a huge amount of speculation from a single post.
Template:
When to use this:
To give a visual glimpse of an upcoming software product or feature without revealing the details.
Strategy:
This template provides a visual tease without giving everything away. By showing a screenshot of the new UI with key details redacted, you confirm you have something real to show, while still maintaining the mystery.
Template:
When to use this:
To create a highly exclusive, FOMO-driven launch for a new product or community.
Strategy:
This leverages FOMO (Fear Of Missing Out) to the extreme. By framing the reveal as an exclusive event for a select few, you make everyone want to be on the inside. It creates a powerful sense of desire and exclusivity.
Template:
When to use this:
For the final launch day post, to create a sense of drama and excitement right before the announcement.
Strategy:
This classic format uses short, punchy phrases and line breaks to create a sense of dramatic, theatrical build-up in a text-based post. It's a simple way to make the final announcement feel more impactful.